On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company’s assets (including the “Polaroid” name itself) were sold. It stopped making Polaroid cameras in 2007 and stopped selling Polaroid film after 2009, to the consternation of some users.
On December 18, 2008, the post-reorganization Polaroid Corp. filed for Chapter 11 bankruptcy.
On January 5, 2010, Polaroid partnered with Lady Gaga, appointing her as Creative Director for the company. A press release stated that she would be the “new face” of Polaroid.
The Impossible Project has picked up where ‘roid left off, but Gaga as CD of the new old Polaroid? FUCKING GENIUS!
The new Grey Label line also includes a rebirth for Polaroid as an instant camera company, with a sexy new GL30 Instant Digital Camera with built-in printer, a separate GL10 Instant Mobile Printer, and Lady Gaga’s bizarre triumph: the GL20 Camera Glasses (pictured), which include a built-in camera and dual LCDs which appear to cover your eyes when you’re wearing the oversized shades.