Got a Girl Crush On: The alarmingly poignant short film “American Reflexxx” by Signe Pierce and Alli Coates

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ARTIST STATEMENT:

American Reflexxx is a short film documenting a social experiment that took place in Myrtle Beach, South Carolina. Director Alli Coates captured performance artist Signe Pierce as she strutted down a busy oceanside street in stripper garb and a reflective mask. The pair agreed not to communicate until the experiment was completed, but never anticipated the horror that would unfold in under an hour.

The result is a heart wrenching technicolor spectacle that raises questions about gender stereotypes, mob mentality, and violence in America.