Got A Girl Crush On: This Kotex Ad


Hi. I’m a believably attractive 18- to 24-year-old female.

You can relate to me because I’m racially ambiguous.

Market research shows that girls like you love girls like me.

Now I’m going to tell you to buy something.

Buy the same tampons I use. Because I’m wearing white pants, and I have good hair, and you wish you could be me.

aaaahahaha! Perhaps I’m late to the game on Kotex’s feminist ad campaign, but I love this tampon commercial. Kinda wish messages like this one (and Dove’s mid-00s “real women” campaign) weren’t pigeonholed as “subversive.” I think we as voracious consumers of advertising are evolved enough to handle something better than bouncing red dots, white pants, and patronizing euphemisms for scary words like period, vagina and tampon. 

Meg WachterComment